OpenAI has launched Businesses in ChatGPT in beta. It has two parts: Business Hub, where a company manages how it appears in ChatGPT, and Business Agents, a chat a customer can open with the business from inside ChatGPT.
Business Hub
Any eligible business in a country where ChatGPT is available can claim its organisation in Business Hub. Once verified, it can update key details and add self-service product feeds with prices and availability. Shopify merchants can connect their store from Business Hub or the Shopify admin; OpenAI says eligible Shopify products are already in ChatGPT through Shopify Catalog. Enterprise customers and advertisers go through their OpenAI representative.
The insights are aggregated: mention counts, website clicks, and “discovery topics”, the common themes in conversations where your site is cited. OpenAI says it does not share users’ conversations or Business Agent chats with businesses, and shows insights only above minimum volumes it does not publish.
Business Agents
After claiming a listing, a business can build, test and launch an agent that answers questions about what it sells. A customer sees it from the business’s ChatGPT profile; the conversation is labelled and kept separate from their original chat and from ChatGPT’s own answers. At launch, agents are open only to eligible ecommerce and online service businesses in the United States.
Businesses can also sponsor their agent and use it as the landing point for ChatGPT Ads. OpenAI says sponsored placements are labelled.
Why this matters
If people already ask ChatGPT about your product, the listing and product feed are the one place you can correct what it says, so claim it before someone else’s data defines you. The insights tell you how often you are cited, which is more than most AI search channels report today; Cloudflare’s pilot feeding discovery signals to OpenAI’s crawler is the other side of the same pipeline. If you plan to sponsor an agent, read how ChatGPT ads use chat context first, because that is the traffic you would be buying.
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