The Wall Street Journal reported on 11 October 2026 that Amazon is in talks to buy Decart, an Israeli-founded AI company, for about $7 billion. Opened on 12 October, the Journal page did not return the story. The account below is from Reuters, as published by The Straits Times, from Calcalist, and from the visible portion of a Bloomberg Law item, plus Decart’s own pages. None of those reports says a contract has been signed.
The Straits Times, in a Reuters story published 12 October 2026, says the Journal cited sources familiar with the matter and put the price at around US$7 billion. A deal could happen soon, the report says, if talks do not fall apart or another suitor does not emerge. Reuters could not immediately verify the report. Decart and Amazon did not respond to requests for comment.
Calcalist, timestamped 12 October 2026, also cites the Journal for talks at approximately $7 billion. It says the deal could be signed soon, that the negotiations could still fall apart, and that neither Amazon nor Decart has publicly confirmed an agreement. Bloomberg Law says Amazon is in negotiations to acquire Decart for around $7 billion, and that the purchase could be wrapped up soon if the negotiations do not collapse. The rest of that item is behind a subscription wall.
What Decart says it builds
Calcalist and Bloomberg Law say Decart was founded in 2023 by brothers Dean and Orian Leitersdorf and Moshe Shalev. Decart’s 18 May 2026 funding post names Dean Leitersdorf as CEO and co-founder.
Lucy, on Decart’s site, is a realtime video and world editing model that “edits and transforms live video.” Oasis 3 “generates realistic, controllable, multi-view simulation environments in real-time, where robots can learn, act and improve,” and the page says that work starts with autonomous vehicles. The about page describes an earlier Oasis release as a playable, real-time AI-generated game world. The May post says the Decart Optimization Stack runs on Nvidia GPUs, Amazon Trainium, and Google TPUs.
The May round, and Trainium
That post says Decart raised $300 million led by Radical Ventures, with Nvidia among the new investors, and that the company has raised over $450 million in total. The Straits Times, citing the Journal and PitchBook, says the May valuation was nearly US$4 billion. Calcalist says approximately $4 billion. Decart’s post does not print a valuation.
The post calls Amazon a strategic customer and says Lucy 2 is running on Trainium3, Amazon’s custom AI chip. It quotes Nafea Bshara, a vice president at Amazon’s Annapurna Labs: Decart was “among the first in the world to optimize on Trainium3.” Calcalist, citing the Journal, says AWS gave Decart early access to Trainium3 in 2025.
Anthropic, then Amazon
Calcalist says Nvidia pursued an acquisition first, Anthropic became the preferred bidder in August, and Anthropic abandoned the deal in September after due diligence. Calcalist puts the expected price at around $6 billion to $7 billion and says the reasons were not publicly established. The Straits Times, citing Bloomberg, says Anthropic explored a purchase in August for potentially US$6 billion and in September decided not to pursue it after due diligence. Bloomberg Law’s visible text says those talks were for about $6 billion.
Still talks
Reuters could not verify the Journal’s report. Amazon and Decart did not respond, The Straits Times says, and Calcalist says neither company has publicly confirmed an agreement. No signed price appears in a Decart or Amazon announcement opened for this story.
The Campfire
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